Rick Ross, The-Dream and Roc Nation senior VP of A&R Lenny S will be scouting Atlanta to find hot new Hip Hop and R&B talent on VH1’s new show, SIGNED.
The first hour-long episode is scheduled to drop July 26 at 9 p.m. ET/PT, and will run for eight weeks. In a press release, VH1’s Nina L. Diaz described the show, saying, “Three of the biggest bosses in music coupled with the raw talent of the contestants makes for a fresh new take on a competition series. We can’t wait for fans to experience this authentic and compelling journey.”
According to Billboard, contestants will be put through the paces via auditions, workshops and more — and not all of them will make it through to the finale. The grand prize is the opportunity to be signed to Ross’ Maybach Music, The-Dream’s Radio Killa Records or Roc Nation.
Viewers who tune in to the show can also expect surprise cameo appearances from the likes of DJ Khaled, Meek Mill and “A Milli” producer Bangladesh (though, granted, they’ll be a little less surprising now that we’ve told you about them. Sorry.)
The show will be executive produced by Mark Burnett, the man behind other major reality-talent competitions such as Shark Tank and The Voice.
“What an incredible opportunity it has been to bring together these cutting edge, one-of-a-kind music moguls who are at the top their games,” said Burnett in a statement. “Watching them discover and mentor the next greatest talents in hip-hop and R&B is a new type of gritty music competition.”